Yatay was born in 2018, after 2 years of R&D aimed at merging the best Made-in-Italy quality with the most advanced green fashion technology and to create a timeless, comfortable and sustainable sneaker. The highest palm tree from the Butia Yatay family is the inspiration for the brand's name. Environmentally conscious and with a green soul, the mission of Yatay is to prove that uncompromised quality can be achieved without sacrificing sustainability.