{"title":"THE NEW SOCIETY","description":null,"products":[{"product_id":"the-new-society-sweatshirt-society-sweatshi-washed-grey","title":"Sweatshirt Society Sweatshi Washed-Grey","description":"\u003cp\u003eThe Sweatshirt Society Sweatshi in Washed-Grey from THE NEW SOCIETY arrives with a quiet authority, a piece that understands the power of the undone. Its silhouette is defined by a deliberate, lived-in softness—a generous, relaxed body that hangs with a slouchy nonchalance, never clinging or constricting. The dropped shoulder seam is the key architectural gesture here, broadening the line without adding bulk, creating a shape that feels both protective and effortlessly cool. This is not a sweatshirt that tries to be a second skin; it is a garment that creates its own space, a soft envelope of grey that moves with you, not against you.\n\nThe handfeel is the immediate revelation. The fabric has been washed to a state of plush, almost velvety suppleness, a texture that begs to be touched. There is a subtle, granular depth to the grey—neither flat nor faded, but nuanced, like a sky before rain. The interior is brushed to a warm, fleecy nap, a cocoon of comfort that makes the act of pulling it on feel like a small ritual of ease. It is substantial without being heavy, dense without being stiff; the weight is perfectly calibrated to drape without pulling, to hold its shape without feeling rigid. This is a textile that has been considered, a deliberate step away from the harsh, new-off-the-rack feel.\n\nCut and construction follow the same ethos of considered ease. The ribbing at the cuffs and hem is firm but gentle, providing a subtle anchor that prevents the silhouette from becoming sloppy. The neckline is a generous crew, sitting high enough to feel secure but cut wide enough to layer a collared shirt beneath. The seams are clean, the stitching precise—details that speak to a garment built to last, not just through a season, but through many mornings of reaching for it first. There is a quiet luxury in the finishing, a refusal to cut corners that elevates this from a basic to a foundational piece.\n\nIn movement, the Sweatshi reveals its true versatility. It allows for a full range of motion, from a brisk walk to a deep stretch, without resistance or distortion. It is the kind of sweater that looks equally compelling with the sharp, tailored line of a wool trouser as it does with the raw edge of worn-in denim. For a Rue Madame client, consider it the soft counterpoint to a structured blazer, or the grounding element beneath a long, fluid coat. It is the piece you reach for when you need to feel both comfortable and composed, a study in the art of looking effortlessly put together. Style it with a crisp white shirt collar peeking out, a pair of straight-leg jeans, and a leather loafer for a look that is distinctly Parisian in its nonchalant precision.\u003c\/p\u003e","brand":"THE NEW SOCIETY","offers":[{"title":"WASHED GREY \/ S","offer_id":48556125323469,"sku":"692 SOCIETY SWEATSHI","price":834.0,"currency_code":"HKD","in_stock":true},{"title":"WASHED GREY \/ M","offer_id":48556125356237,"sku":"692 SOCIETY SWEATSHI","price":834.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/8019\/3997\/files\/THE_NEW_SOCIETY-692_SOCIETY_SWEATSHI-WASHED_GREY_01.jpg?v=1776610500"},{"product_id":"the-new-society-sweatshirt-valeria-polo-roast","title":"Sweatshirt Valeria Polo Roast","description":"\u003cp\u003eThere is a quiet subversion in taking a silhouette as unassuming as the polo sweatshirt and cutting it with the precision of a tailored piece. The Valeria Polo from The New Society does exactly that, landing somewhere between the ease of a weekend layer and the deliberate polish of something far more considered. Its defining feature is a softened, washed-grey melange that reads almost like a second skin—a Galactic Grey that holds depth without weight, allowing the garment to exist as a neutral without disappearing. The tone-on-tone logo print at the chest is barely there, a whisper of branding that rewards proximity rather than spectacle. This is not a statement; it is a signature.\n\nThe hand is immediately tactile. Crafted from 100% GOTS-certified organic cotton, the fabric carries a fleece-back that traps warmth without bulk, and the garment-dyed wash imparts a lived-in softness from the first wear. There is no stiffness, no synthetic chill—just a gentle, brushed nap that feels like something you have already broken in. The cotton’s natural breathability means it layers without overheating, making it a genuine transitional piece for early autumn or a cool spring evening. The melange effect, achieved through a careful blending of fibres, gives the grey a granular complexity that flat dyes cannot replicate; it shifts subtly under different lights, from slate to dove.\n\nFit is where this polo reveals its intelligence. Cut with a relaxed but not oversized body, it follows the line of the shoulders and falls cleanly through the torso, finishing at the high hip. The collar stands with a soft, unstructured roll—neither floppy nor stiff—and the placket is finished with coconut buttons that add a natural, matte contrast to the cotton’s softness. Made in Portugal, the construction is clean and deliberate: flat seams reduce friction, the ribbing at cuffs and hem is dense without being restrictive, and the overall proportion is designed to tuck or untuck with equal ease. It moves like a sweater but breathes like a tee.\n\nThis is a piece that earns its place in a wardrobe through sheer versatility. Wear it unbuttoned over a lightweight linen shirt for a layered, collegiate ease, or buttoned up and tucked into high-waisted wool trousers for a studio-to-dinner shift. It works beneath an unlined blazer as easily as it does under a shearling jacket, and its neutral grey means it will never fight for attention. The Valeria Polo asks nothing of you but to be worn—and worn often. Style it with raw-denim jeans and a leather loafer for a Sunday that stretches into evening, or with cream chinos and a canvas sneaker for a weekday that refuses to feel rushed.\u003c\/p\u003e","brand":"THE NEW SOCIETY","offers":[{"title":"ROAST \/ S","offer_id":48556125454541,"sku":"692 VALERIA POLO","price":894.0,"currency_code":"HKD","in_stock":false},{"title":"ROAST \/ M","offer_id":48556125487309,"sku":"692 VALERIA POLO","price":894.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/8019\/3997\/files\/THE_NEW_SOCIETY-692_VALERIA_POLO-ROAST_01.jpg?v=1776610499"},{"product_id":"the-new-society-skirt-dione-skirt-galactic-grey-check","title":"Skirt Dione Skirt Galactic-Grey-Check","description":"\u003cp\u003eThere is a particular alchemy in a plaid that refuses to feel retro. THE NEW SOCIETY’s Dione Skirt achieves it through the tension of its Galactic Grey Check—a pattern that reads as both crisp and atmospheric, as if woven from a charcoal sky and the faint silver of an overcast Parisian afternoon. This is not a nostalgic tartan; it is a graphic, almost architectural statement, grounded by the dense, dry hand of a wool-polyamide blend that holds its shape with quiet authority. The fabric itself is substantial yet not heavy, with a matte finish that catches light only at the weave’s subtle peaks, lending the skirt a tactile seriousness that distinguishes it from softer, flimsier iterations.\n\nThe silhouette is a masterclass in controlled volume: a classic A-line midi that widens from the hip with deliberate precision, never flaring into excess. The genius lies in the stitched pleat detailing at the waist—not a full knife pleat, but a series of held, pressed folds that introduce vertical texture and a slight architectural stiffness at the top before releasing into the skirt’s gentle sweep. This detail prevents the A-line from reading as merely retro, instead giving it a modern, sculptural foundation. The side zipper is discreet, allowing the line to remain unbroken, and the tailored fit through the waist and hip ensures the skirt sits high and anchored, while the hem falls with enough fabric to swing freely.\n\nMovement here is intentional. The Dione does not cling or whisper; it strides. The A-line cut, combined with the wool’s natural resilience, creates a crisp, almost percussive rustle with each step—a sound that signals quality. It is a skirt built for motion that remains composed, whether you are crossing a cobblestone street or settling into a banquette. The midi length is precisely calibrated: it hits just below the knee on a 180 cm frame, but proportionally, it works as a sharp, elongating line on most heights, skimming the calf without swallowing the leg.\n\nThis is a piece that thrives on contrast. Style it with a fine-gauge cashmere turtleneck in charcoal or cream, tucking it cleanly to emphasize the pleated waist. For a sharper evening proposition, layer a black silk shell and a tailored blazer with a heeled ankle boot—the wool’s texture offsets the sheen of silk and leather. Come autumn, it pairs naturally with a heavy cable-knit sweater and leather loafers, the plaid grounding the volume of the knit. The Dione asks for simplicity in its surroundings: let the check do the work, and build a wardrobe around its rigorous, quiet confidence.\u003c\/p\u003e","brand":"THE NEW SOCIETY","offers":[{"title":"GALACTIC GREY CHECK \/ XS","offer_id":48556125651149,"sku":"692 DIONE SKIRT","price":1374.0,"currency_code":"HKD","in_stock":true},{"title":"GALACTIC GREY CHECK \/ S","offer_id":48556125683917,"sku":"692 DIONE SKIRT","price":1374.0,"currency_code":"HKD","in_stock":true},{"title":"GALACTIC GREY CHECK \/ M","offer_id":48556125716685,"sku":"692 DIONE SKIRT","price":1374.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/8019\/3997\/files\/THE_NEW_SOCIETY-692_DIONE_SKIRT-GALACTIC_GREY_CHECK_01.jpg?v=1776610509"},{"product_id":"the-new-society-sweatshirt-nowhere-sweatshi-plum-fantasy","title":"Sweatshirt Nowhere Sweatshi Plum-Fantasy","description":"\u003cp\u003eA crop that refuses to be coy. The Nowhere Sweatshirt from THE NEW SOCIETY announces itself with a single, bold word printed across the chest—a graphic statement that is both direct and enigmatic. The silhouette is compact, ending just above the hip, which gives it a deliberate, modern proportion. This is not the slouch of a borrowed hoodie; it is a calculated volume, anchored by a ribbed high neck that frames the collarbone and lends a structured edge to an otherwise relaxed shape. The cut is clean, uncluttered, and distinctly purposeful.\n\nThe fabric is the quiet hero here. Brushed on both the interior and exterior, the cotton develops a dense, almost velvety hand that feels substantial without being heavy. It is a texture that invites touch—soft in a way that suggests repeated wear will only improve its character. The Plum Fantasy color adds a layer of complexity: a deep, moody purple that shifts between aubergine and berry depending on the light, never settling into the expected. It is a shade that reads as both grounded and slightly surreal, matching the print’s confident absurdity.\n\nFit is precise: the crop sits at the natural waist, making it an ideal partner for high-waisted trousers or a long, lean skirt. The ribbing at the neck, cuffs, and hem is firm, ensuring the shape holds its integrity even after hours of movement. Despite its compact length, the sweatshirt does not ride up—a small but crucial detail in construction. The sleeves are set in with a gentle ease, allowing for layering underneath a sharp wool coat or a leather trench without bulk.\n\nMovement is easy, unforced. The brushed finish gives the garment a quiet sound—a soft rustle rather than a synthetic swish. It works across seasons: layered under a blazer for a crisp autumn afternoon, worn alone against the first chill of spring evenings. Style it with tailored black denim and a lace-up boot for a look that balances street and structure, or pair it with a fluid satin midi skirt and a chunky loafer for a study in contrasts. The Nowhere Sweatshirt does not need to be the center of attention—it simply is.\u003c\/p\u003e","brand":"THE NEW SOCIETY","offers":[{"title":"PLUM FANTASY \/ S","offer_id":48564611186893,"sku":"692 NOWHERE SWEATSHI","price":834.0,"currency_code":"HKD","in_stock":false},{"title":"PLUM FANTASY \/ M","offer_id":48564611219661,"sku":"692 NOWHERE SWEATSHI","price":834.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/8019\/3997\/files\/THE_NEW_SOCIETY-692_NOWHERE_SWEATSHI-PLUM_FANTASY_01.jpg?v=1778683713"},{"product_id":"the-new-society-sweatshirt-valeria-polo-washed-grey","title":"Sweatshirt Valeria Polo Washed-Grey","description":"\u003cp\u003eThere is a quiet subversion in taking a silhouette as unassuming as the polo sweatshirt and cutting it with the precision of a tailored piece. The Valeria Polo from The New Society does exactly that, landing somewhere between the ease of a weekend layer and the deliberate polish of something far more considered. Its defining feature is a softened, washed-grey melange that reads almost like a second skin—a Galactic Grey that holds depth without weight, allowing the garment to exist as a neutral without disappearing. The tone-on-tone logo print at the chest is barely there, a whisper of branding that rewards proximity rather than spectacle. This is not a statement; it is a signature.\n\nThe hand is immediately tactile. Crafted from 100% GOTS-certified organic cotton, the fabric carries a fleece-back that traps warmth without bulk, and the garment-dyed wash imparts a lived-in softness from the first wear. There is no stiffness, no synthetic chill—just a gentle, brushed nap that feels like something you have already broken in. The cotton’s natural breathability means it layers without overheating, making it a genuine transitional piece for early autumn or a cool spring evening. The melange effect, achieved through a careful blending of fibres, gives the grey a granular complexity that flat dyes cannot replicate; it shifts subtly under different lights, from slate to dove.\n\nFit is where this polo reveals its intelligence. Cut with a relaxed but not oversized body, it follows the line of the shoulders and falls cleanly through the torso, finishing at the high hip. The collar stands with a soft, unstructured roll—neither floppy nor stiff—and the placket is finished with coconut buttons that add a natural, matte contrast to the cotton’s softness. Made in Portugal, the construction is clean and deliberate: flat seams reduce friction, the ribbing at cuffs and hem is dense without being restrictive, and the overall proportion is designed to tuck or untuck with equal ease. It moves like a sweater but breathes like a tee.\n\nThis is a piece that earns its place in a wardrobe through sheer versatility. Wear it unbuttoned over a lightweight linen shirt for a layered, collegiate ease, or buttoned up and tucked into high-waisted wool trousers for a studio-to-dinner shift. It works beneath an unlined blazer as easily as it does under a shearling jacket, and its neutral grey means it will never fight for attention. The Valeria Polo asks nothing of you but to be worn—and worn often. Style it with raw-denim jeans and a leather loafer for a Sunday that stretches into evening, or with cream chinos and a canvas sneaker for a weekday that refuses to feel rushed.\u003c\/p\u003e","brand":"THE NEW SOCIETY","offers":[{"title":"WASHED GREY \/ S","offer_id":48564611252429,"sku":"692 VALERIA POLO","price":894.0,"currency_code":"HKD","in_stock":false},{"title":"WASHED GREY \/ M","offer_id":48564611285197,"sku":"692 VALERIA POLO","price":894.0,"currency_code":"HKD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0567\/8019\/3997\/files\/THE_NEW_SOCIETY-692_VALERIA_POLO-WASHED_GREY_01.jpg?v=1778683713"}],"url":"https:\/\/theeastlet.com\/collections\/the-new-society.oembed","provider":"The Eastlet","version":"1.0","type":"link"}